Gordon leads all sponsorship based sales training and coaching for Event Minds.
As a sponsorship professional, Gordon has worked with a number of commercial and not-for-profit organisers to develop and maximise sponsorship revenues across both B2B and B2C patforms. His conceptual sales knowledge has been refined over many years of working with organisers including IBC, Futures and Options World, Richmond Events, Seatrade, Single Market Events and Gartner.
Gordon's experience in negotiating 'value for all' at license ranges from £1,500 - £250,000 with global brands and niche players in markets as diverse as Energy & Utilities, Finance & Banking, ICT, Shipping and Business Management ensures that delegates on his courses benefit from real life experiences and case studies.
Richard leads all exhibition sales training and coaching for Event Minds.
Trained in DIPIDA and AIDA sales techniques Richard has worked for corporate exhibition organisers like Reed Exhibitions as well as some of the countries most respected niche players such as TJW, Single Market Events and Richmond Events to deliver exhibition sales revenues in markets as diverse as technology, entrepreneurship / business management, food and flowers.
His focus on process and techniques means Richards courses focus on the nuts and bolts of exhibition space sales and that delegates 'graduate' undersanding how to apply sales technques to their pitches immediately.